We are seeking an Email Automation Marketer to support our client's demand generation efforts across LATAM and Iberia. This role will own email automation programs designed to nurture prospects, drive qualified meetings for Sales, and ultimately contribute to revenue growth.
Own email automation programs from strategy and messaging through execution, optimization, and reporting.
Develop and execute personalized email nurture campaigns for prospects, users, and customers.
Segment audiences and leverage data to deliver relevant, user-focused communications.
Partner closely with Sales to understand business needs and develop programs that generate qualified meetings and opportunities.
Monitor campaign performance and use data to identify opportunities for optimization.
Conduct testing and experimentation across messaging, audiences, and campaign strategies.
Use AI tools and emerging technologies to enhance personalization, content development, campaign performance, and operational efficiency.
Collaborate cross-functionally with Marketing, Sales, Marketing Technology, and other stakeholders.
Help scale successful programs and continuously identify ways to improve the customer journey and conversion process.
Track key performance indicators and communicate campaign results and insights to stakeholders.
3 years of professional experience in email marketing, email automation, or marketing automation.
Fluent/native Spanish speaker
Hands-on experience with HubSpot, particularly HubSpot Marketing/Email automation.
Strong understanding of email nurture, segmentation, personalization, testing, and campaign optimization.
Demonstrated ability to use data and performance metrics to make marketing decisions.
Strong interest in AI and emerging AI marketing tools, with enthusiasm for incorporating AI into day-to-day marketing workflows.
Experience partnering with Sales or other cross-functional teams to drive measurable business outcomes.
Ability to work independently and manage priorities in a fast-paced environment.
Must be based in the United States.
Experience in B2B SaaS or technology marketing.
Experience supporting LATAM and/or Iberia markets.
Experience with demand generation, lead nurturing, qualified meeting generation, or revenue-focused marketing programs.
Experience using AI for marketing personalization, automation, content creation, or campaign optimization.
Experience working directly with Sales teams and aligning marketing programs to Sales KPIs.
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